DARK CIRCLES?
PUFFINESS?
FINE LINES?

MEET THE SOLUTION.


The Advanced Eye Serum targets the three most common concerns around the male eye area. Marine bioactives, light-reflecting mineral technology, and three melanin-adaptive formulas calibrated for your skin tone. Results from first application.

TRY IT FOR 30 DAYS. RISK-FREE.

USER TRIAL RESULTS

Clinical results from published ingredient study, from a 15 day user trial with 111 participants.

0%
Under-eye bags reduced
0%
Dark circles visibly reduced
0%
Eye contour improved
0%
Fine lines and wrinkles smoothed
0%
Instant brightening effect

ENGINEERED FOR MEN’S SKIN

Men's skin isn't the same as women's. So why use products designed for someone else?

• 25% THICKER SKIN: We use smaller, fast-absorbing actives that penetrate properly, not sit on the surface.

• HIGHER OIL PRODUCTION: Formulated to balance excess oil without heaviness or clogging.

• LOWER SKIN PH: Built to work with your skin, not against it.

• DIFFERENT COLLAGEN TIMELINE: Designed to support collagen strength as signs of ageing begin to accelerate.

THE RESULT

Faster absorption. Faster visible results. Skin that looks sharper, more awake, and under control, backed by customer feedback and consumer trials.

SHOP EYE SERUM

AWARD-WINNING. 5-STAR RATED.

Consistently Rated 5.0 by customers across the UK and US.

Great product! Easy to use and apply and great results. I have deeper eyes with dark circles and this has definitely helped brighten them up and smooth!

I've tried a lot of eye creams, but the well kept eye serum is different. It goes on super smooth and doesn't leave that sticky feeling most others do. It feels light, absorbs fast, and actually makes the skin around my eyes look refreshed. Definitely a game-changer for my routine!

I rarely write reviews, but this product has been a game changer for my under eyes and awesome at reducing puffiness and dark circles. The light-reflecting technology is a nice addition. Good stuff!
READ MORE REVIEWS

AWARDS:

Esquire Magazine Grooming Awards, 2025

Tatler Magazine Beauty Awards, 2025

LA Magazine Best of Beauty, 2025

MELANIN ADAPTIVE TECHNOLOGY™

Three tone-specific formulas engineered to reflect light. Tested by real men and calibrated for a precise, tone-perfect finish.

HYDRATING FACE SERUM HYDRATING FACE SERUM
FORMULA: M

LIGHTER SKIN TONES

HYDRATING FACE SERUM

Engineered for the 5% with extremely fair skin, M- reflects light gently to reduce redness and signs of early aging. Delivers the full performance of the M formula, with targeted calming benefits for sensitive, lighter skin.

LEAD INGREDIENTS:
SHOP FORMULA M- EYE SERUM
MATTIFYING MOISTURISER MATTIFYING MOISTURISER
FORMULA: M

MOST SKIN TONES

MATTIFYING MOISTURISER

Designed to work for 85% of skin tones, Formula M instantly improves the look of dark circles, puffiness, and fine lines. Melanin-adaptive particles reflect light naturally—delivering a smooth, energized appearance without a trace of residue.

LEAD INGREDIENTS:
SHOP FORMULA M EYE SERUM
ADVANCED EYE SERUM ADVANCED EYE SERUM
FORMULA: M

DARKER SKIN TONES

ADVANCED EYE SERUM

Formulated for darker skin tones, M+ enhances the benefits of Formula M with added hydration and support for vitamin D absorption. Reflects just the right amount of light for an even, refreshed appearance—never ashy, never flat.

LEAD INGREDIENTS:
SHOP FORMULA M+ EYE SERUM

THE FORMULA

All of our formulas are vegan, cruelty free, and free from parabens, sulphates, and synthetic fragrance. Clean formulas. Clear results.

Panthenol
(B5)

Pro-vitamin B5 that deeply moisturises, soothes irritation and supports skin barrier repair around the delicate eye area.

Barrier support

Light-Reflecting
Minerals

Micro-fine particles scatter light to blur dark circles and brighten the under-eye area.

Instant effect

Marine
Microalgae

Fucoidan-rich brown seaweed extract. Reduces dark circle pigmentation.

Biotech-grade

Wild Ginger
Bioconcealer

Reduces melanin and increases oxygen saturation for visible brightening.

Dark circle correction

Marine Mineral
Complex

Red algae calcified minerals that deliver 120 hours continuous hydration and stimulate ceramide synthesis.

Hydration lock

YOUR JOURNEY

What to expect while using this product, backed by our consumer trial and published clinical research on each active ingredient.

First Use

Instant correction

Minerals blur dark circles on contact. Puffiness and dark circles diminish within minutes

Week 1

Deep hydration builds.

Marine complex locks in 120hrs continuous moisture. Fine lines soften as skin plumps.

Week 2

Visible transformation.

90% of men see dark circles reduced. Under-eye bags visibly smaller. Crow's feet measurably smoother.

Week 4

Structural repair.

Ceramide production strengthens the barrier. Fine lines continue to smooth.

Ongoing

Long-term defence.

Melanin decreases, oxygen saturation improves. Under-eye bag volume reduces by up to 40mm3.

*Timeline based on clinical ingredient studies conducted on 111 volunteers over periods of 1 week to 2 months. Individual results may vary.

HOW IT WORKS

Three simple steps. Takes 30 seconds. Lasts all day.

HYDRATING FACE SERUM HYDRATING FACE SERUM
STEP 1

HYDRATING FACE SERUM

Dispense a small amount onto your finger.
A grain-sized amount per eye is all you need.

LEAD INGREDIENTS:
SHOP FORMULA M- EYE SERUM
MATTIFYING MOISTURISER MATTIFYING MOISTURISER
STEP 2

MATTIFYING MOISTURISER

Dab gently along the orbital bone, from inner to outer corner. Light-reflecting minerals begin working on contact. Dark circles correct immediately.

LEAD INGREDIENTS:
SHOP FORMULA M EYE SERUM
ADVANCED EYE SERUM ADVANCED EYE SERUM
STEP 3

ADVANCED EYE SERUM

Allow 30 seconds to absorb. No rubbing. No residue. The formula sets to a natural, undetectable finish matched to your skin tone.

LEAD INGREDIENTS:
SHOP FORMULA M+ EYE SERUM

FAQ

DOES THIS LOOK LIKE MAKEUP OR CONCEALER?

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HOW QUICKLY WILL I SEE RESULTS?

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WHICH FORMULA DO I CHOOSE?

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IS IT FRAGRANCE-FREE?

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WHAT IF IT DOESN'T WORK FOR ME?

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CONTACT US FOR MORE HELP

DARK CIRCLES. PUFFINESS. FINE LINES.
RESOLVED.

ADVANCED EYE SERUM.

THREE AWARD-WINNING FORMULAS.

30-DAY GUARANTEE.

TRY IT FOR 30 DAYS. RISK-FREE.