THE Y CODE FEATURED IN PAPER MAGAZINE
Paper Magazine: Our Editors' New York Fashion Week Essentials
New York Fashion Week is a whirlwind. From sunrise to well past sunset, editors, influencers, and industry insiders navigate an endless itinerary of runway shows, collection presentations, exclusive dinners, and after-parties. The energy is electric, but the pace is relentless. While social media captures the glamour, behind the scenes, it's all about survival—staying sharp, looking fresh, and maintaining confidence through the chaos.
That's why we're thrilled to be featured in Paper Magazine's "Our Editors' New York Fashion Week Essentials," highlighting the must-haves that keep their team functioning at full speed. Among the carefully curated picks? Our very own Well Kept // Advanced Eye Serum.
Editor-in-Chief Justin Moran’s Fashion Week Secret
"I'm perpetually tired, but I don't want to look like it (unless it can be worked into part of the look)! This new eye serum keeps me looking awake, alert, and definitely not like I'm dissociating at the function."
With long days and even longer nights, Justin knows the importance of products that work as hard as he does. Our Well Kept // Advanced Eye Serum is designed for exactly that—hydrating, brightening, and reviving tired under-eyes with a formula tailored for dark skin tones. Whether it's fashion week or just another demanding day in the city, it’s the go-to for anyone who needs to look effortlessly awake and ready to take on the world.
Unlock Confidence with The Y Code
At The Y Code, we believe confidence isn’t just about how you look—it’s about how you feel. Whether you're front row at a show, running between meetings, or out for a late-night event, our products are designed to support you in showing up as your best self. Because when you feel good, you move through the world differently.
As Paper Magazine makes clear, the right essentials make all the difference during a high-stakes week like NYFW. And for us, being part of that mix is a testament to the power of skincare that truly works.
Shop the Well Kept // Advanced Eye Serum now at The Y Code.
I started YCODE because most skincare was never designed for men’s skin. What I write here is what the formulators taught me, and what the trials actually found.
