Journal

THE ULTIMATE GUIDE TO LUXURY MEN'S SKINCARE: ELEVATE YOUR ROUTINE & RESULTS

PSA: Luxury skincare isn’t only for women. Men’s skin has its own biology. It’s thicker, oilier, and ages differently, especially around the eyes. Yet for years, men have been handed...

THE IDEAL EYE CREAM FOR LIGHT SKIN TONES

Well Kept // Advanced Eye Serum When it comes to skincare, people with light skin tones often face unique concerns around sensitivity, fine lines, and dark circles—especially in the delicate...

THE ULTIMATE EYE CREAM FOR DARK SKIN TONES

Well Kept // Advanced Eye Serum When it comes to skincare, people with dark skin tones often face unique concerns around hyperpigmentation, dehydration, and uneven skin texture—especially in the delicate...

ULTIMATE GUIDE TO MEN'S EYE CREAM

Are you tired of those pesky under-eye wrinkles and puffiness that make you look as tired as you feel? Say goodbye to tired eyes and hello to a revitalized, youthful...

UNLOCK THE POWER OF MEN’S EYE CREAM

Boost Your Confidence and Look Refreshed In today’s fast-paced world, self-care isn’t just a luxury—it’s an essential part of feeling and performing at your best. A well-groomed appearance speaks volumes,...

FOUNDERS STORY

Hi, I’m Freddie Sheridan, Founder of The Y Code. I’ve spent the last two decades working in the luxury retail space with some of the world’s most celebrated brands, including...