Esquire names The Y Code Best Eye Treatment 2025

We launched The Y Code less than a year ago with a clear vision to realize the full potential of men’s skincare. Like any entrepreneurial journey, there have been wins and setbacks, but also the privilege of being welcomed by communities we had never met and building friendships across the industry. Thank you to The Sunset Marquis Hotel in Los Angeles for supporting us in their spa, to Ian Ginsberg and Carolina DelRio at C.O. Bigelow for being our first U.S. stockist, and to TWC Chiltern Street in London for expanding their offer to include us and helping us meet men where they like to shop.

Today, we have reached a milestone we hadn’t even thought to dream of. The Y Code Well Kept // Advanced Eye Serum has been named Best Eye Treatment in the 2025 Esquire Grooming Awards. Grooming Editor Garrett Munce tested over 700 products before selecting ours, a recognition that means a great deal to us. Garrett, your knowledge and respect for the category set the bar, and it is an honour to be recognised by you.

From the beginning, our aim has been to take men’s skincare back to the drawing board, designing it around the biological realities of men’s skin. This award is proof of what happens when products are built with integrity and purpose.

The Y Code is more than a brand. It is a vision we are determined to bring to life, and we could not do it without your support. There is plenty more exciting news to come.

BEST EYE TREATMENT

Well Kept // Advanced Eye Serum for Men Instantly cover dark circles while reducing puffiness, fine lines, and wrinkles with this high-performance eye serum specifically engineered for men's skin. SHOP NOW