Tatler Names The Y Code Best in Grooming 2025

Well Kept // Advanced Eye Serum has been named Best in Grooming at the 2025 Tatler Magazine Beauty Awards.

A hugely proud moment for our team, and another step forward in proving what’s possible when you build men’s skincare around male biology—thicker skin, more sebum, lower pH, and earlier collagen loss.

This recognition officially takes Well Kept from award-winning to international, multi-award-winning. A sign that skincare built specifically for men’s skin isn’t just needed—it’s now being recognised by the most respected names in the industry.

Thank you to the beauty team at Tatler Magazine for recognising the science and intention behind the system we’ve created.

To the retail partners we’re speaking with behind the scenes—thank you for seeing what we see in this product. We’re excited to share the collaborations that are coming very soon.

And to every man who’s already made the switch: this one’s for you.

We set out to build a product that works. For men. This award tells us we’re on the right track.

If you’re looking for the best eye serum for men or a men’s eye cream that actually works, built specifically for the skin you’re in, this is it.

BEST IN GROOMING

Well Kept // Advanced Eye Serum for Men Instantly cover dark circles while reducing puffiness, fine lines, and wrinkles with this high-performance eye serum specifically engineered for men's skin. SHOP NOW

Written by

Freddie Sheridan

I started YCODE because most skincare was never designed for men’s skin. What I write here is what the formulators taught me, and what the trials actually found.

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