You need to look after the skin around your eyes.

We can all look at someone and tell when they are tired. It is like an instinctive human reaction, telling us to respond with empathy or at least that it might be a good idea to tread carefully.

But have you ever thought about what makes up that tired expression? It mostly comes down to the eyes.

Whether it’s a hectic lifestyle, lack of sleep, or keeping up with family, men particularly show fatigue through inflammation directly aeye cround the eye, usually followed closely by dark circles.

Men’s skin is different; it has a thicker membrane, needs more collagen due to earlier decline than women’s, tends to have a higher oil content, and is more prone to irritation. It needs products designed specifically for it.

The reason that men’s skin around the eyes also needs particular attention is that, unlike women, whose skin tends to be relatively consistent across their entire face, men’s faces are broken into three distinctive areas -

The top and bottom regions act like a frame, accentuating any issues in the eye area, making any issues even more important to look after and address.

Learn about our hero product - Well Kept // Advanced Eye Serum, and how it has been designed for men, from scratch to fix to all the most common issues in the eye area, as well as improve Vitamin D consumption, making you feel your best.

Read more: The Best Eye Cream For Men