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Dark circles and puffiness are the first thing people notice. This addresses both, the second you start using it, and results compound over time.
TEN SECONDS, EVERY MORNING.

THE TWO CLOCKS
Most skincare asks you to choose. Something that works today and does nothing to your skin, or something that changes your skin in eight weeks and does nothing this morning. The same statements, measured on both clocks.

WHY WE STARTED HERE
“We started here because this is what men were actually searching for. Not skincare. Tired eyes.
It’s the fastest thing we make. Put it on and the dark circles reduce straight away, because the light-reflecting minerals go to work the moment they’re on the skin. The puffiness comes down over the next few minutes.
That was deliberate. Men want to see something happen, and most of this category asks you to wait a month before it gives you anything.
What it does underneath takes longer. The wild ginger and the marine actives work on the circles and the fine lines over the weeks, so it keeps getting better the longer you use it.
It’s the product men tell us they notice first, and the one they replace without thinking about it.”
The kits.
Each formula performs on its own. Together they form a simple daily system, priced below buying them separately.



FROM SEA TO CELL™
The questions men ask about this one



Your questions, answered.
How do I open the Advanced Eye Serum?
The Advanced Eye Serum uses an aluminium tube with a snap-off closure. Hold the tube securely and snap the narrow metal tip sideways at the neck.
Keep the tip after opening. You will use it to reseal the tube.
How do I reseal the Advanced Eye Serum?
Insert the metal tip back into the opening like a cork, then gently tap the base of the tube twice against a firm surface. This helps secure the closure for storage between uses.
Full video instructions are available on our How to Use page.
How much Advanced Eye Serum should I use?
A very small amount is enough for both eyes. Apply sparingly around the eye area and build only if required. Using more product does not necessarily produce better results.
When should I apply the Advanced Eye Serum?
Apply the Advanced Eye Serum last, after your Hydrating Face Serum and Mattifying Moisturiser. It is the final targeted step in the YCODE routine.
Which Advanced Eye Serum formula should I choose?
The Advanced Eye Serum is available in M−, M and M+ formulas. Choose the option that most closely corresponds with your natural skin tone so the formula remains undetectable when applied correctly.
Where should I store the Advanced Eye Serum?
Store the Advanced Eye Serum somewhere cool and dry and avoid leaving it in a warm, humid bathroom. For an especially refreshing application, it can also be stored in the fridge.


